Area Sales Executive - Food Service - HORECA 

- Looking for Candidates who has experience in HOreca channels

Area Executive job profile : 

- Area Executives is responsible for planning, implementing, managing and overseeing Food Service sales strategy. He/She would be involved in selling products to distributors and customers in trade as well. His/Her job is based on setting up a strategy for finding new prospects and sales leads and converting them into sustainable and profitable business.

Area Executive job description :

- We are looking for an experienced, passionate and motivated Area Executive to join our sales team! As our Area Executive his/her main responsibility will be to drive ITC Food Service business success by implementing a strong and sustainable sales strategy.

Area Executive duties and responsibilities :

- Find prospects and leads.

- Universe mapping and prepare/execute Go to Market approach for FS clients.

- Learn details about our products and services for FAB matching.

- Understand all the prospects needs, problems to overcome obstacles.

- Explain how our solutions align with their pain points.

- Meet with potential clients and act as their consultant.

- Up-sell when appropriate.

- Investigate leads and find out about them as much as possible before contacting.

- Consult with Distributor and supply chain to ensure better service to new customers.

- Identify most important sales KPIs.

- Stay up to date with the latest sales trends and best practices.

- Monitoring competition activities and pricing on regular basis.

- Maintain Optimal Stock Level at Distributor point to avoid stock out situation.

- Weekly Sales and stock report analysis with distributor.

- Prepare monthly sales forecast by SKU.

- Prepare WD claim and get it submitted on monthly basis to Finance.

- WD balance confirmation submission to Finance on monthly basis.

- NDC submission to Finance on quarterly basis.

- Segment-wise and customer sales tracking on weekly basis.

Area Executive KPI :

- Monthly Sales Value.

- Monthly Customer Acquisition.

- Monthly Sampling.

- Customer Retention & Key Account management.

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