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08/10 HR
HR Head at iSolve Technologies

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iSolve Technologies - Manager - Marketing & Public Relations (5-9 yrs)

Chennai Job Code: 132004

We are looking for a result-driven leader who can run a marketing and PR team for ISOLVE - a successful business transformation company which works with many marque brands across multiple industry verticals in India, Europe, Middle East and the USA.

Key Responsibilities :

- Develop and refine positioning that differentiates iSolve platforms and services

- Develop and execute marketing initiatives to increase awareness and imageries of iSolve for improved conversion

- Drive market research for understanding customer needs, industry roadmap, market trends and competitive analysis

- Build an integrated marketing plan to drive a healthy pipeline and lead velocity by working with other cross-functional teams

- Demonstrate understanding of different marketing content types (TOFU, MOFU, BOFU) that target audience consume at various stages of the buying and usage cycle and use the insights for creating the most appropriate marketing messages

- Managing sales enablement for various platforms & services (P&S) launches and Improving P&S adoption

- Lead and develop digital marketing team by recruiting, selecting, orienting and training employees and drive digital marketing results by taking full ownership for results

- Content creation (for the website, P&S videos, marketing collateral) and SEO/SEM for LinkedIn, Facebook, Instagram, Twitter, Mailers etc. and optimizing user experience and conversions from website/Chatbot, content marketing campaigns

- Ability to design tactical campaigns/manage local content strategy by understanding key audiences and industries in target markets

- Generate ideas for and assist with the creation of high-quality marketing content for the region (e.g. video, customer stories, blog articles, reports, ebooks)

- Plan and conduct marketing activities with cross-functional teams such as lead and demand generation, hosting events, targeted campaigns and PR management

- Measures and reports performance of all marketing campaigns and assesses against goals (ROI and KPIs)

- Proven success in driving GTM strategies

Key Professional Attributes:

- Process-driven professional with strong analytical ability and Budgeting skills

- Self-motivated, strong collaborator with - Customer First- mentality and Multitasking ability

- A passionate storyteller who can build a compelling vision and story with a demonstrated track record of producing results in a start-up culture

- Strong written and spoken English communication skills

- Expertise in visual storytelling using illustrations and iconography, Demonstrating an exemplary background in Graphic and Web design, Proven experience with A/B and multivariate experiments, Strong understanding of color, layout and typography, Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.) and working knowledge of HTML, CSS and JavaScript will be an advantage

Qualifications/Skills:

- Bachelor's or master's degree in marketing or a related field

- 8+ years of successful experience in marketing/product marketing

- 5+ years of people management experience

Contact - HR jaya shri - 8939832425

We are proud to foster a culture of diversity - be it gender, age, experience, perspective, or background!

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