Job Description :

We are looking for a Managerial role to manage end to end activities for Mar Tech Delivery team working with our internal Partner Success team.

Roles and Responsibilities :

- Manage a team of executives ensuring campaigns are completed on time and to a high standard collaborate with our partner success team and customer in gather requirements work with a number of clients to create direct and email marketing campaigns which meet their briefs and helps them to achieve their ROI

- Plan and implement marketing campaigns across all direct/email marketing channels which includes internal B2B marketing using Pardot and SF CRM

- Report campaign success to the marketing manager on a weekly, monthly and quarterly basis or requested by the customer

- Be aware of current customer trends to implement into the campaigns

- Create a testing report which analyses the success of the email marketing campaigns

- Use the testing reports to improve the overall email marketing success

- Use Analytics tools to assess how effective email and direct marketing campaigns have been in terms of ROI and meeting targets

- Coordinate and deliver customer communication emails to achieve marketing goals

- Coordinate with content and marketing teams in development of newsletters and marketing content for customers

- Ensure that email messages clearly convey brand clarity and consistency

- Enforce email best practices and standard naming conventions

- Ensure emails meet high and quality deliverability standards

- Develop strategies to improve email channels in all areas

- Develop innovative email marketing techniques to increase sales and revenue

- Plan and execute email marketing campaigns

- Analyse campaign results and recommend improvements to achieve campaign objectives

- Stay abreast with latest developments in email marketing fields

- Work with creative team in developing effective messaging strategies and creating compelling email designs

- Maintain email addresses and determine email themes and delivery timings

- Develop standard procedures, QA checklists, testing documents to execute email campaigns

- Evaluate team performance and schedule job training's to team members, manage internal reporting

Requirements :

- A proven track record of managing similar direct/email marketing campaigns

- A strong understanding of email marketing technologies e.g. SFMC, Zeta, Adobe, Pardot, Hubspot, SF CRM, SF DMP

- Strong leader that works well under pressure

- Must have the ability to manage large marketing budgets effectively

- Proven ability to work within tight deadlines

- Must be an analytical yet creative thinker can create flawless copy and be able to proof read to a high standard

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