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13/01 Rutuja Sarwade
Talent Acquisition at Ischool Connect Technologies Pvt Ltd

Views:12 Applications:2 Rec. Actions:Recruiter Actions:0

iSchool Connect - Marketing Automation Specialist (3-9 yrs)

Anywhere in India/Multiple Locations/Any Location Job Code: 193576

Requirements :


- Bachelor& degree in Business, Computer Science or equivalent certifications or experience.

- 3+ years- experience in HubSpot and/or equivalent HubSpot certifications.

- Advanced Google G Suite/Workplace and Microsoft Office skills, such as Excel and Power BI.

- Experience compiling data and producing simple reports to inform others and satisfy operational needs.

- Active listener, clear communicator (verbal and written), strategic analyst / thinker and problem-solver, flexible, respectful, and calming co-worker.

Responsibilities :

HubSpot Administration :

- Configuration and management of HubSpot features in the detailed list below to implement our business processes.

- Collaborating with other developers on designing, configuring, and maintaining our HubSpot integrations.

- Working cross-functionally to ensure data sync, data integrity, and data consistency in our HubSpot environment.

- Evangelizing HubSpot, and training our team on the platform and features.

- Identifying areas where HubSpot can further improve our internal processes.

- Researching HubSpot's latest features / enhancements and the ecosystem to improve our business.

- Managing user provisioning, including transferring ownership of HubSpot objects during de-provisioning.

- Ensuring related data privacy and regulatory compliance, including NYDFS, CAN-SPAM, GDPR, CCPA and EU cookie regulations.

- Assisting with events, logistics, business analysis requests as needed.

Campaign Execution :

- Deploy engagement campaigns, using themes defined by marketing, distribution, and design teams, that meet our quality standards.

- Manage a content schedule in concert with our distribution team, targeting our prospects and partners.

- Optimize our marketing automation and nurturing processes with a multi-channel strategy.

- Establish analytics and revenue attribution strategy with our distribution team to continually refine our conversion process.

HubSpot Features :

- We already use or intend to use the following features in HubSpot. Candidates should be prepared to discuss these features in detail during the interview process:

- Account-Based Marketing

- A/B Testing

- Ad Management and Retargeting, Audiences

- Blog

- Contacts (Maintenance, Duplicate Management, List Management, Data Quality enforcement)

- Conversations Inboxes, Live Chat

- Custom Objects and Properties

- Custom Integrations (with other web apps and back-office systems)

- Data Sync / Export

- Deals and Pipelines

- Email Templates, Open / Click / Reply Tracking, Scheduling, Snippets, Email Plugin Integration etc.

- Forecasting

- Forms

- Funnel Lifecycle

- Meeting Scheduling Links

- Notifications

- Quoting (Line Items, Products, Digital Signature, etc.)

- Reporting / Custom Dashboards

- Revenue Attribution

- Site Analytics, Visitor / Prospect Identification

- Social Media

- SEO

- Service Ticketing

- SSO

- Tasks / Task Queues

- User, Group, and Role / Permissions Management

- Workflow Automation

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