Talent Acquisition Asscociate at iQUANTI
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iQuanti - Senior Analyst - Search Engine Optimization (2-6 yrs)
ROLE:
To execute and deliver on SEO goals for clients as an integral part of cross-channel digital marketing project teams led by engagement managers.
RESPONSIBILITIES :
1. Opportunity Sizing : Perform detailed keyword research on the client's site by considering the existing SEO reach, competition benchmarking and cross-channel analysis to arrive at targeted keyword sets. Use inputs from this analysis to employ a bottoms up approach to forecast the organic opportunity for the client.
2. Client Goal Delivery : Participate and contribute to the SEO goal achievement plan as a part of client project teams
3. New Business Support : Contribute to discussions with presales, account management and business development teams on opportunities with clients to enable new business acquisition
Operational
1. Technical Analysis: Conduct comprehensive technical site audits on desktop as well as mobile to identify gaps like page indexing, text to HTML ratio, broken links, etc. and suggest recommendations
2. On Page Optimization: Conduct detailed analysis of all on-page attributes like H1 tags, metatags, title tags, etc. and provide recommendations based on SEO best practices for optimization.
3. Off page: Conduct in-depth link analysis by evaluating multiple link data points and properties. Categorize the links as positive or negative impact links and create action plans around link building or removal.
4.Content Strategy: With keyword research as the fundamental input conduct a deep dive on site content to contribute to a content strategy.
5. SEO analytics: Conduct data analysis on SEO and derive actionable insights to enable continuous optimization. Be analytical and creative in representing SEO data in different reports and dashboards.
DESIRED EXPERIENCE :
1. At least 3+ years of experience in marketing, strategy or digital marketing roles
2. 2+ years of recent experience in SEO will be a plus
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