Manager - Human Resources at Invesco Asset Management (India)
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Invesco Asset Management - Manager/Senior Manager - Digital Marketing (3-8 yrs)
- Analyze, plan and execute all web, database marketing, email, social media, and search, display advertising campaigns.
- Reviewing and optimizing design, content of all company digital assets
- SEM / SEO campaign ideation, planning and execution along with monitoring web traffic metrics
- Optimize campaigns on day to day basis across digital and social media to strive for maximum throughput.
- Designing and building automated email marketing flows and email campaigns including segmentation, testing, and deployment, and continually evaluate these for improvements.
- Conceptualizing and design hyper - personalization, insight-based campaigns.
- Creating A/B split tests of marketing assets to improve campaign performance.
- Measures and report performance of all digital marketing campaigns and assesses against goals (ROI and KPIs). Visualize and build required analytics dashboard and insight tools
- Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Identifies critical conversion points and drop off points and optimizes user funnels.
- Identify, ideate growth marketing strategies
Knowledge, Skills, Competencies
- Creative with experience in identifying target audiences and devising digital campaigns that inform and engage
- Demonstrated ability to manage and augment digital marketing strategies.
- The ability to analyze various forms of data, knowledge of analytics tools, such as Google Analytics, Decibel, Netcore(marketing automation tools), Facebook Ads Manager, Google ads manager, Google Data Studio and a strong understanding of SEO/SEM and social media platforms.
- Deep knowledge of web design principles
- Strong analytical skills, data driven thinking. Experience of SEO optimization
- Strong communication skills
- Strong proficiency in MS office, especially powerpoint excel
- MBA - Marketing
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