Chief Executive Officer at HR BIZ HUB
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Intern - Digital Marketing - IT (0-1 yrs)
Responsibilities :
- Developing and executing the organisation's annual digital marketing plan, including PPC, SEO, Social Media, Affiliates and Display/Re-targeting
- Devising innovative digital marketing campaigns, that feed into the organisation's overarching marketing strategy
- Creating engaging digital content that increases customer engagement and enhances the organisation's online brand
- Implementing strategies to drive traffic to the organisation's website, including SEO and PPC
- Creating and implementing a social media policy and framework for the organisation
- Moderating all social media platforms including Twitter, Instagram and Facebook
- Managing the digital marketing budget, including allocating budgets across different channels and platforms
- Producing regular digital dashboards for the Head of Marketing, reporting progress against set KPIs
- Working closely with colleagues in sales and IT to ensure all activity is integrated
Digital marketing skills
- Aside from the industry specific skills mentioned above (like planning, budgeting etc), the following more generic or "soft" skills are also vital for digital marketers.
Strategic thinking : Creating strategies and plans that are designed to achieve strategic business goals and objectives
Communication : Written and verbal communication with staff, stakeholders and external parties
Creativity : Devising innovative strategies, writing engaging content and producing video, audio and image content
Project management : Ensuring campaigns and content calendars are implemented on time and to budget
Multi-tasking : Being able to work across a number of different projects at once
Digital marketers will also benefit from the following industry-specific skills
Analytics and reporting : Ability to use tracking and reporting software, and make adjustments to campaigns to improve success
Marketing knowledge : Understanding of key concepts of marketing including audience segmentation, consumer behaviour and channels to best distribute and promote the product or service
Digital marketing channels: Specialist knowledge in core channels and marketing techniques including SEO, PPC, social media, email marketing and affiliate marketing
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