Areas of work :

Social & Programmatic Ads :

- Predominantly Meta and Google and rapid experimentation with other new channels.

- Designing and overseeing all aspects of our digital marketing including our marketing database, email, and display advertising campaigns.

- Developing and monitoring campaign budgets.

- Preparing accurate reports on our marketing campaign's overall performance.

- Identifies trends and insights, and optimizes spend and performance based on the insights

- Detailed knowledge of challenges for programmatic media buying

- Knowledge of industry best practices, KPIs, and other various benchmarks

- Possess a strong and proven ability to prioritize and handle multiple tasks with flexibility.

- Experience working in the B2B environment.

Re-engagement :

- Well versed with, SMS, Emails and similar tactics of digital re-engagement/retargeting channels

- Ensuring email/SMS templates are user and screen friendly

- Conducting grammar, spelling and readability checks before sending emails/SMS

- Reviewing campaign effectiveness via statistical analysis

- Ensuring all emails/SMS abide to the industry standards and regulations

- Tracking email/SMS marketing KPIs and lead generation activities

- Maintaining accurate and detailed documentation of all email marketing campaigns

Project Management :

- Coordinate internal resources and third parties/vendors for the flawless execution of projects

- Ensure that all projects are delivered on-time, within scope and within budget

- Developing project scopes and objectives, involving all relevant stakeholders and ensuring technical feasibility

- Measure project performance using appropriate systems, tools and techniques

- Report and escalate to management as needed

- Perform risk management to minimize project risks

= Create and maintain comprehensive project documentation

Tools : Excel, CRM, Email marketing tools, SMS marketing tools, SQL

Skills : Design sense, copywriting, media planning, presentation and problem solving, first principles thinking

Personality traits/Attitude : Ambitious, hungry, smart and quick

Experience :

- Bachelor's or master's degree in marketing or a related field

- Experience in digital marketing or programmatic ads is a plus

- Knowledgeable in managing SEO/SEM, marketing database, email, search, social and display advertising campaigns

- Understanding of optimizing landing pages and user funnels

- Aware about A/B and multivariate experiments

- Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, SEMRush, etc.)

- Working knowledge of ad serving tools along with understanding of DSPs and SSPs

- Experience in setting up and optimizing PPC campaigns on all major search engines

Other Details :

Role : Digital Marketing Intern

Industry : Advertising & Marketing

Department : Customer Experience

Employment : 4 Month Internship

Role Category : Digital Marketing

Location : Bangalore (Hybrid)

Stipend Offered : 20,000- 25,000

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