Content Developer & Social Media Strategist (Global Markets Exp Preferred)

Company Name - Intello Labs Pvt. Ltd.

Company URL - www.intellolabs.com

Location - Gurgaon

Role - Content & Social Media Strategist

Experience : 4 - 6 years, we will prefer someone who has experience into Global Markets.

Reporting to - Marketing Head

Company Description :

We, at Intello aim to change the face of Indian and Global food quality and management systems through the power of technology. We use deep learning and computer vision to digitize food quality and create transparency in the agri-supply chain. We are a bunch of highly motivated people who are super passionate about revolutionizing this industry

Job Description :

- We are looking for a Content Strategist to manage all writing material we create for business purposes, from online guides and articles to newsletters and social media posts.

- Content Strategist responsibilities include publishing our monthly newsletter, tracking website traffic and user engagement and generating new blog post topics. If you have creative ideas about how to engage our audience online and have experience producing new content types, we- d like to meet you. Please share a portfolio or links to your published work, along with your application.

- Ultimately, you will ensure our web content is on brand and adds value to existing and potential customers.

Responsibilities :

- Develop content strategy aligned with short-term and long-term marketing targets

- Collaborate with marketing and design teams to plan and develop site content, style and layout

- Manage our editorial calendar to ensure timely publication

- Create and publish engaging content

- Edit, proofread and improve writers- posts

- Identify gaps in our content and recommend new topics

- Create style guides to use as reference

- Proofread and edit written pieces before publication

- Manage all Social Media Marketing channels and Schedule social media posts

- Conduct keyword and SEO research to understand customers- needs and Optimize content according to SEO

- Monitor web traffic and engagement (e.g. conversions and bounce rates)

- Follow industry-related news and generate ideas around trending topics

- Review and update published content as needed

- Develop PR Campaigns and Media Relations Strategies

- Address inquiries from the media and other parties

Requirements :

- Proven work experience as a Content Strategist, Content Manager or similar role

- A portfolio of published articles

- Experience in project management is a plus

- Knowledge of Content Management Systems, like WordPress

- Basic understanding of HTML and web publishing

- Familiarity with SEO guidelines and keyword research tools (e.g. Moz and Google Keyword Planner)

- Experience using social media for business

- Solid writing and editing skills in English

- Time-management skills

- Ability to guide and motivate team members

- Graduation in Marketing, Journalism or relevant field

Intello - HR Team

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