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14/02 Swetha Arun
Vice President at Intandemly

Views:515 Applications:133 Rec. Actions:Recruiter Actions:54

Intandemly - Specialist - Digital Marketing (3-8 yrs)

Hyderabad Job Code: 110742

Digital Marketing Specialist

Core Responsibilities :

- Creates marketing and social media campaigns and strategies, including budget planning, content ideation, and implementation schedules

- Ensures brand consistency in marketing and social media messages, including advertising, product development, brand management, identify key players and coordinate actions

- Develop a website traffic plan and create goals and benchmarks with an aim to get maximum free sign ups thereby converting to paid sign ups

- Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action

- Moderate all user-generated content in line with the moderation policy for each community

- Create editorial calendars and syndication schedules

- Collects customer data and analyses interactions and visits, creates a good marketing leads pipeline, plus uses this information to create comprehensive reports and improve future marketing strategies and campaigns

- Reports progress to senior management

- Grows and expands company social media presence into new social media platforms, plus increases presence on existing platforms including but not limited to Facebook, LinkedIn, Twitter, and Instagram

- Researches and monitors activity of company competitors

- Creates and distributes engaging written or graphic content in the form of e-newsletters, web page and blog content, or social media messages

- Develop, evaluate and oversee the implementation of A/B testing protocols and procedures

Requirements :

- Proven working experience in social media marketing or as a digital media specialist in marketing SAAS / Healthcare products

- Excellent consulting, writing, editing (photo/video/text), presentation and communication skills

- Demonstrable social networking experience and social analytics tools knowledge

- Adequate knowledge of web design, web development, CRO and SEO

- Knowledge of online marketing and good understanding of major marketing channels

- Positive attitude, detail and customer oriented with good multitasking and organisational ability

- Fluency in English

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