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11/01 Swetha Arun
Vice President at Intandemly

Views:379 Applications:105 Rec. Actions:Recruiter Actions:18

Intandemly - Search Engine Optimization Role (4-9 yrs)

Hyderabad Job Code: 142484

SEO Role

- Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns

- Track, report, and analyze website analytics and PPC initiatives and campaigns

- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies. 

 - Optimize copy and landing pages for search engine marketing

- Perform ongoing keyword discovery, expansion, and optimization

- Research and implement search engine optimization recommendations

- Research and analyze competitor advertising links

- Develop and implement link building strategy

- Work with the development team to ensure SEO best practices are properly implemented on newly developed code 

 - Work with editorial and marketing teams to drive SEO in content creation and content programming 

 - Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

Requirements :

- Proven 4+ years in SEO experience with WordPress is a must

- Excellent communication skills

- Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.

- Solid understanding of performance marketing, conversion, and online customer acquisition

- In-depth experience with website analytics tools (e.g., Google Analytics, SEMrush, NetInsight, Omniture, WebTrends) 

 - Specific experience and success with SEMrush

- Ability to track and manage 200+ SEO keywords

- Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)

- Experience with A/B and multivariate experiments

- Working knowledge of HTML, CSS, and JavaScript development and constraints

- Knowledge of ranking factors and search engine algorithms

- Up-to-date with the latest trends and best practices in SEO and SEM

- Ability to work within the marketing department and provide other assistance with writing and content for web postings and blogs

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