08/08 Bhavana Savanth
Assistant Manager HR at Institute of Product Leadership

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Institute of Product Leadership - Senior Content Writer (4-8 yrs)

Bangalore Job Code: 86245

Design, define and execute on a comprehensive content marketing plan that includes Brand Communication, Blogs, SEO, Social Media & Email campaigns.

- Hands-on with PPC campaign in Google adwords, Linked-in, Facebook, Re-marketing.

- Understand different media channels like video (you tube), social networks (Linkedin), web (blogs, copy), print (brochures) and be effectively able to create content that - vows- senior technology & product professionals.

- Developing Ad & Sales Copywriting for Brochure, Flyers.

- Developing Online Copywriting (Blogs, Web Campaigns, landing pages).

- Developing Press releases, SEO content strategy.

- Writing/Curating blogs, newsletters and success stories and testimonial videos.

- Create 1-2 free resources each month to drive leads, subscribers, awareness, and/or other important metrics (examples include ebooks, whitepapers, infographics, guides, etc.).

- Blog on an ongoing basis in support of your other projects and to attract site visitors through search, social, and our email subscribers.

- Grow subscriber base by providing them regular, helpful content that's in-tune with their needs.

- Collaborate with designers, product marketing, sales, and external influencers and industry experts to produce relevant content that meets the needs of both key stakeholders and our audience.

Demonstrated skills around:

- Demonstrated track record of the achievement of targets.

- Ability to sell at multiple levels.

- Excellent relationship building capability.

- Ability to work autonomously.

Qualification and Experience:

- Professional Degree from a reputed institution

- 3+ years of work experience in Education industry

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