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10/03 Bhavana Savanth
Assistant Manager HR at Institute of Product Leadership

Views:809 Applications:245 Rec. Actions:Recruiter Actions:67

Institute of Product Leadership - Senior Content Writer (4-8 yrs)

Bangalore Job Code: 150552

Design, define and execute on a comprehensive content marketing plan that includes Brand Communication, Blogs, SEO, Social Media & Email campaigns.

- Hands-on with PPC campaign in Google adwords, Linked-in, Facebook, Re-marketing.

- Understand different media channels like video (you tube), social networks (Linkedin), web (blogs, copy), print (brochures) and be effectively able to create content that - vows- senior technology & product professionals.

- Developing Ad & Sales Copywriting for Brochure, Flyers.

- Developing Online Copywriting (Blogs, Web Campaigns, landing pages).

- Developing Press releases, SEO content strategy.

- Writing/Curating blogs, newsletters and success stories and testimonial videos.

- Create 1-2 free resources each month to drive leads, subscribers, awareness, and/or other important metrics (examples include ebooks, whitepapers, infographics, guides, etc.).

- Blog on an ongoing basis in support of your other projects and to attract site visitors through search, social, and our email subscribers.

- Grow subscriber base by providing them regular, helpful content that's in-tune with their needs.

- Collaborate with designers, product marketing, sales, and external influencers and industry experts to produce relevant content that meets the needs of both key stakeholders and our audience.

Demonstrated skills around:

- Demonstrated track record of the achievement of targets.

- Ability to sell at multiple levels.

- Excellent relationship building capability.

- Ability to work autonomously.

Qualification and Experience:

- Professional Degree from a reputed institution

- 3+ years of work experience in Education industry

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

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