08/08 Bhavana Savanth
Assistant Manager HR at Institute of Product Leadership

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Institute of Product Leadership - Digital Marketing Role (3-5 yrs)

Bangalore Job Code: 86246

Responsibilities :

- Planning and execution of PPC campaigns (Google AdWords and LinkedIn) and ROI analysis

- Develop unique strategies and build upon current strategies within the digital arena to meet/exceed objectives

- Hoist website ranking through SEO

- Develop and maintain social media profiles on Facebook, Twitter and LinkedIn

- Proactively keeps abreast of assigned clients' marketing and media plans, and provides technological solutions including rich media, site optimization, promotional ideas, mobile, social networks, viral, etc.

- Working with technology, design, and content team to build viable online marketing strategies

- Develops a total understanding of online target audience and mindset modes

- Craft email campaigns for partners and leads

Requirements :

- Comprehensive digital knowledge that inspires, engage, and motivate

- An eye for identifying target audience, and creativity to reach out to them

- Fluent in English with a knack for reaching out and talking to people

- Experienced with optimizing landing pages and customer acquisition funnels

- Rhythmic with web analytics tools (e.g. Google Analytics, WebTrends, NetInsight, Omniture)

-Experienced with A/B and multivariate experiments

- Rookie knowledge of HTML, CSS and Javascript development and constraints

- In tandem with the latest trends and practices in digital marketing space

- Ability to keep up with the sleepless and thankless spirit of start-ups

- Diligence, fluency in English, and ability to work with deadlines

- Prior experience in working for education institute is a big plus

Qualification :

PG in marketing and digital media

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