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08/06 Ritu Bihari
HR Manager at InstaOffice

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InstaOffice - Manager/Head - Marketing (4-7 yrs)

Gurgaon/Gurugram Job Code: 120707

Job Purpose : 

- Head of Marketing will lead all our marketing activities from social media and digital campaigns to advertising and creative projects.

- Your responsibilities will include developing plans to help establish our brand, allocating resources to different projects, and setting short-term and long-term department goals. Ultimately, you will run our Marketing department in ways that promote higher profitability and competitiveness.

Role and Responsibilities :

- Craft strategies for all Marketing channels, including Digital, Offline, Advertising, PR, Communications, and Creatives, amongst others

- Plan and drive different ATL, BTL and branding activities

- Define and execute different marketing and engagement strategies for all the key stakeholders of the Company, i.e Users, Landlords, and other Client Acquisition Channel Partners

- Identify opportunities to reach new market segments and expand market share; develop new marketing strategies to expand the acquisition funnel and improving Lead Generation

- Analyze consumer behavior and determine customer personas

- Design branding, positioning and pricing strategies

- Ensure our brand message is relevant, in line with our ethos and values, and consistent across all channels and marketing efforts (like events, email campaigns, web pages, and promotional material)

- Monitor competition (acquisitions, pricing changes, and new products and features)

- Coordinate sales and marketing efforts to boost brand awareness

- Craft quarterly and annual hiring plans

- Prepare and manage monthly, quarterly and annual budgets for the Marketing department

- Set, monitor and report on team goals

- Participate in the quarterly and annual planning of company objectives

Skills :

- Work experience as Head of Marketing or VP Marketing, preferably with a Real Estate or a high growth startup

- Experience running successful marketing campaigns

- Solid knowledge and deep understanding of web analytics and Google Adwords

- A keen eye for good and functional design

- Thorough understanding of marketing models, communication and branding strategies and planning frameworks

- Experience with CRM software

- Leadership skills with the ability to set and prioritize goals

- Analytical mind, creative thinking, attention to detail and problem-solving approach

- Ability to work in a high growth environment

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