HR at INSAID | FullStack Education Pvt. Ltd.
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INSAID - Associate/Senior Associate - Paid Marketing (2-6 yrs)
Who are we ?
FullStack Education in a fast-growing e-learning company that runs its ed-tech brand by the name INSAID(International School of AI & Data Science| www.insaid.co). INSAID is an academic institution dedicated to education and research in next-generation technologies like artificial intelligence, machine learning & data science. Through its industry-focused programs, INSAID aims to arm working professionals not only with skill-sets like machine learning, data science but provide them a transformative learning experience to help them move up in their careers.
What you will do ?
As a Paid marketer, you will be part of Marketing team and help establish INSAID as a leading brand through the content & Strategy you create.
- Plan, strategize and implement paid social media strategy to align with business objectives.
- Ensure that there's brand consistency across all campaigns and messages.
- Plan, strategize and implement email marketing strategy to promote sales.
- Write, edit, publish and share engaging email copies with potential customers.
- Aggressively activate all social media accounts(e.g. Facebook Page, YouTube Channel, Linkedin) to drive traffic onto website & blog by using paid tools.
- Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)
- Set ROI driven objectives and measure how performance marketing is helping the company grow.
- Brainstorm with top management on themes, objectives and quirky marketing campaigns to aggressively help the company build a strong online brand presence
- Maintain a working knowledge of principles of SEO including keyword research and Google Analytics.
- Highly knowledgeable in the principles of - Search and Social.
- Stay up-to-date with current technologies and trends in social media, design tools, email subjects and applications.
What all you need ?
- Proven 2+ years of work experience as a Paid Ad Specialist. Preferably from B2C or Education background.
- Should have demonstrated experience on ROI driven social media marketing
- Should have a flair for storytelling, be extremely creative and able to give shape to ideas.
- Excellent written and verbal communication skills
- Strong analytical and multitasking skills.
What else do you get :
- Opportunity to work with a super talented team of professionals from high pedigree backgrounds like ISB, BITS Pilani, NITs, etc.
- Fast career growth
- Opportunity to be a part of a super fast-growing company.