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20/11 INSAID Team
HR at INSAID | FullStack Education Pvt. Ltd.

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INSAID - Associate/Senior Associate - Paid Marketing (2-6 yrs)

Gurgaon/Gurugram Job Code: 136624

Who are we ?

FullStack Education in a fast-growing e-learning company that runs its ed-tech brand by the name INSAID(International School of AI & Data Science| INSAID is an academic institution dedicated to education and research in next-generation technologies like artificial intelligence, machine learning & data science. Through its industry-focused programs, INSAID aims to arm working professionals not only with skill-sets like machine learning, data science but provide them a transformative learning experience to help them move up in their careers.

What you will do ?

As a Paid marketer, you will be part of Marketing team and help establish INSAID as a leading brand through the content & Strategy you create.

- Plan, strategize and implement paid social media strategy to align with business objectives.

- Ensure that there's brand consistency across all campaigns and messages.

- Plan, strategize and implement email marketing strategy to promote sales.

- Write, edit, publish and share engaging email copies with potential customers.

- Aggressively activate all social media accounts(e.g. Facebook Page, YouTube Channel, Linkedin) to drive traffic onto website & blog by using paid tools.

- Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)

- Set ROI driven objectives and measure how performance marketing is helping the company grow.

- Brainstorm with top management on themes, objectives and quirky marketing campaigns to aggressively help the company build a strong online brand presence

- Maintain a working knowledge of principles of SEO including keyword research and Google Analytics.

- Highly knowledgeable in the principles of - Search and Social.

- Stay up-to-date with current technologies and trends in social media, design tools, email subjects and applications.

What all you need ?

- Proven 2+ years of work experience as a Paid Ad Specialist. Preferably from B2C or Education background.

- Should have demonstrated experience on ROI driven social media marketing

- Should have a flair for storytelling, be extremely creative and able to give shape to ideas.

- Excellent written and verbal communication skills

- Strong analytical and multitasking skills.

What else do you get : 

- Opportunity to work with a super talented team of professionals from high pedigree backgrounds like ISB, BITS Pilani, NITs, etc.

- Fast career growth

- Opportunity to be a part of a super fast-growing company.

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