11/04 Biraj N Patnaik
Head -TA & HRBP at Innominds Software Private Limited

Views:264 Applications:75 Rec. Actions:Recruiter Actions:64

Innominds - Marketing Director (10-13 yrs)

Hyderabad Job Code: 70430

Designation : Marketing Director

Role Brief :

Working with internal delivery leads to devise go to market strategies, plan, and executive them with a team of passionate individuals craving to make an impact and garner mindshare at the Market place, for Innominds product/service offerings

Responsibilities not limited to :

- Creating a go-to-market strategy and execution of strategy Experience spearheading the entire portfolio of Digital Marketing for Demand generation & Client engagement on social channels and analytics

- Proven track record in leading 360-degree Marketing functions spanning Branding, Lead generation, Product positioning, Product Marketing, Account Based Marketing, Market Research, Analyst & Partner relations related Testing Services Experience

- Experience in implementing creative methods of visitor engagement leveraging content from including hosting webinars for the global audience

- Experience with Marketing automation tools for digital lead nurturing and Email Marketing Experience on Content generation with lead generation in mind - product material & marketing collaterals including website copy, microsites, landing pages, whitepapers, case studies and Expertise in Landing page optimization.

- Handling Advisory and Analyst relations related to testing vendors and, handling Media & PR Relations and overseeing the PR content

- Ability to support Account Based Marketing including Buyer Persona & Customer

- Profile Mapping in pursuit of larger deals Conducting Software Testing meetups & thought leadership

- Responsible for identifying & applying for speaker slots in top conferences, coordinating with event organizers, backend event sponsorship planning. Responsible for maximizing Event marketing ROI.

Desired Skills and Experience :

- B. Tech with MBA from the premier institute

- 10-13 years of overall experience with the last 5 years in a leadership role leading Marketing function in an IT Product/Services company

- Self-driven with exceptional Marketing & Branding acumen

- Should come with know-how on the latest technology insights and should be able to evangelize futuristic technology landscape

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