Manager - Marketing, Communications & PR Company - Innefu Labs Pvt. Ltd.

Role : Manager - Marketing, Communications & PR

Reporting To : VP - Sales & Marketing

Location : Delhi

Role Overview :

- Responsible for planning, development and implementation of all of the Organization's marketing strategies, marketing communications, and public relations activities, both external and internal.

- Oversees development, implementation and measurement of success of strategies around Design, Branding, Content, Digital Marketing, Website, Sales Collaterals, Events, Industry and Analyst Relationships. Will manage a team responsible for content, designing and digital marketing.

Primary Responsibilities :

- Responsible for creating, implementing and measuring the success of: a comprehensive marketing, communications and public relations program that will enhance the Organization's image and position within the marketplace and the general public, and facilitate internal and external communications; and materials including publications, media relations, client acquisition and so forth.

- Develop short and long-term plans and budgets for the marketing/communications/ public relations program and its activities, monitor progress, assure adherence and evaluate performance.

- Ensure that the Organization regularly conducts relevant market research and coordinate and oversee this activity.

- Monitor trends.

- Work with sales and account management teams to create PR, media and marketing opportunities.

- Align campaigns, assets, communications and messaging to corporate branding initiatives.

- Develop marketing collateral and sales tool like brochures, datasheet, whitepapers, presentations and proposals templates.

- Determine and coordinate online and onsite events like webinars, tradeshows, seminars and customer events.

- Report on periodic activities, results and ROI for marketing. -

- Build content strategies for website, sales collaterals, EDMs, Campaigns, Social Media, Blogs, Case Studies, SEM, and SEO etc.

- Responsible to develop and maintain design wireframes, visual designs, mock-ups, sitemap and UI specification s

- Create design concepts, design and development of web banners, templates, newsletters (electronic and print), flash animations and logos, event collaterals.

- Implement marketing strategies to meet or exceed demand generation and revenue targets. Implement global content and collateral strategy for partners. Establish and manage key partner marketing budgets and MDF.

- Influence and communicate with stakeholders to drive global program alignment and satisfaction.

- Strategize on marketing for select global partners through analysis and understanding of competitive landscape.

- Competition Analysis, Demand Generation and Revenue driven.

- Ability to meet tough deadlines in a high turn-over environment.

- Strong time management skills to effectively juggle several projects around at once.

- Ability to manage a team but at times work independently and sometimes remotely in a small and growing team.

Required Experience / Qualifications :

- Minimum of 5 years of experience in marketing, communications or public relations with demonstrated success in an IT and preferably a software company.

- Demonstrated success in similar organization(s) in the past.

- Creative, resourceful, detail-oriented, highly organized, hands-on

- Strong problem solving and analytical skills

- Passion for quality and should be extremely detail oriented

- Excellent communication skills, both written and verbal

- Strong team player

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