HR at Info Edge (Naukri.com)
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Infoedge - Lead - Search Engine Optimization (6-16 yrs)
- Responsible to define SEO roadmap, for all Business Units across Infoedge
- Scaling the organic traffic growth and brand visibility across all lines of business like Naukri Gulf, Naukri Learning, Bigshyft etc
- Work in close collaboration with product and technology team on SEO projects and build BRD (business requirement document) for new SEO initiatives for better visibility that shows business impact
- Understand the business impact areas and priorities and streamline SEO roadmap accordingly
- Doing regular site audits, site crawling to fix technical issues
- Helping content team to identify high converting keywords via keyword research
- Creating dashboard and reports for management to show progress MoM on business metrics like Transaction, Conversion Rate, along with traffic and rankings
- Perform competitive analysis to identify missing opportunities & drive growth
- Build a strong ASO strategy across businesses
- Build and retain best-in-class team through strong recruitment, mentoring, and career management
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