Talent Acquisition Manager at Sun Chem India
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Influencer Marketing Specialist (0-2 yrs)
Position : Instagram Marketing Specialist
Location : Goregaon (Bangur Nagar)
Responsibilities :
Instagram Strategy Development :
- Develop and implement a comprehensive Instagram marketing strategy aligned with overall marketing goals.
- Stay abreast of Instagram trends, features, and algorithm changes to optimize strategies.
Content Creation and Curation :
- Create visually appealing and compelling content for Instagram, including images, videos, stories, and reels.
- Curate user-generated content and collaborate with the creative team to maintain a consistent brand aesthetic.
Audience Engagement :
- Foster community engagement by responding to comments, messages, and mentions.
- Implement strategies to encourage user-generated content and participation.
Influencer Collaboration :
- Identify and build relationships with Instagram influencers aligned with the brand.
- Coordinate and execute influencer marketing campaigns on Instagram.
Hashtag Strategy :
- Research and implement effective hashtag strategies to increase content visibility and reach a wider audience.
- Monitor trending hashtags and incorporate them into relevant content.
Analytics and Reporting :
- Utilize Instagram Insights and other analytics tools to track performance metrics.
- Provide regular reports and insights to the marketing team, adjusting strategies based on data.
Instagram Advertising :
- Plan and execute paid advertising campaigns on Instagram, including sponsored posts and stories.
- Monitor and optimize ad performance to achieve campaign objectives.
Joining our team as an intern will provide students with a well-rounded experience in influencer marketing, preparing them for future roles in this dynamic and rapidly evolving field.
