Sourcing Executive at Hyrefox Consultants Pvt Ltd
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Influencer Marketing Role - Media House (3-7 yrs)
Description :
- As the Influencer Marketing Manager, you will play an integral role in creating, building, and maintaining influencer brand relations. You will work cross-functionally with Creative, Content, Marketing, Product, Brand and Social Media teams to develop influencer strategies that align directly with business goals.
- Establish and maintain regular communication between the brand and influencer partners, actively source and negotiate new influencer partnerships
- Create an advanced and comprehensive influencer content calendar to continually drive revenue, brand awareness and engagement
- Monitor influencer content to ensure compliance with brand voice and guidelines
- Set goals, track conversions, and measure success of influencer program
- Actively keep a pulse on emerging influencers and trends through various social media channels such as Instagram, Tik-Tok, YouTube, and Facebook
- Experience in creating community of influencers through affiliate marketing and create revenue driving channel
- Hands-on experience of influencer marketing tools like Up fluence, Whaler, Aspire etc.
- Maintain influencer budget
- Negotiate contracts and organization of micro and macro influencer programs that are focused on driving revenue
The Influencer Marketing Manager will have the following background :
- Minimum of 3+ years hands on experience in Influencer Marketing.
- Bachelor's/Master's degree in marketing, business, mass communication, or equivalent.
- Considerable influencer marketing experience, ideally gained from a high-growth, online or international E-commerce business.
- Analyzing data to deliver on KPIs.
- Successful track record of elevating brands and influencers alike.
- Strong communication skills and attention to detail.
- Experience in managing micro influencer programs and communities
- Preference will be weighted towards those who have managed Luxury/Jewelry influencers from countries like UK, Canada, Australia, Germany.
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