Job brief:

Indibni is looking for a Digital Marketer with strong expertise in SEO & SEM Analysis & Strategy execution. You will develop and implement a comprehensive social media strategy to increase our web traffic and our brand awareness. You will be responsible for developing a sound SEO strategy for Indibni and managing all our SEO initiatives effectively on a regular basis. You will also be responsible for handling SEM activities by extracting maximum ROI from PPC (pay-per-click) campaigns on Google and other top search engines.

Responsibilities

- Proven SEO experience.

- Proven SEM experience managing PPC campaigns across Google, Yahoo, and Bing.

- Strategize, build and own the marketing plan of Indibni.

- Listing the new products and Maintaining the database of products in Shopify.

- Solid knowledge in keyword research and analysis using tools like Google Keyword planner.

- Plan, execute, manage, analyze and optimize go-to-market strategies and user acquisition campaigns across channels including LinkedIn, Offline channels, Facebook, Google, Bing, Email, etc. to ensure brand visibility.

- Solid understanding of performance marketing, conversion, and online customer acquisition.

- Collaborate with other key stakeholders (Sales, Technology, Product, and Operations) to create a coherent marketing plan with a mix of online and offline media (social, digital, meetups, conferences, events, and one-to-many experiential activities).

- In-depth experience with website analytics tools (e.g., Google Analytics).

- Ability to personify our target group and define them as primary and secondary.

- Knowledge of ranking factors and search engine algorithms

- Up-to-date with the latest trends and best practices in SEO and SEM

- Excellent verbal and written communication skills and strong attention to detail.

- Experience conceptualizing and executing digital marketing campaigns, measuring their effectiveness, and making changes to improve that effectiveness.

- Analytical rigor to evaluate consumer trends, market conditions, and competitor data.

- Strong analytical and analysis skills; high proficiency in Excel.

- Identify and measure the highest-impact testing opportunities; track results for measuring ROI on the marketing budget and communicate with the team

- Exercise a data-centric approach to gather user insights and use data to improve future marketing campaigns and results.

Requirements:

-  Bring 1+ years of experience in user acquisition with high-impact results; you have experience with Go-To-Market strategies and a range of marketing channels and tactics, and have owned product launches.

- Proven work experience as a Social media strategist or Social media manager

- Hands-on experience using social media for brand awareness

- Understanding of SEO and web traffic metrics

- Experience with Shopify (Magneto, Woo Commerce, an added plus).

- Bringing design to life using HTML/SASS/JavaScript (jQuery).

- An ability to identify target audience preferences and build content to meet them

- Familiarity with web design and publishing

- Excellent multitasking skills

- Strong written and verbal communication skills

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