HR Manager at IndiaMap Consulting
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Indiamap Digital - App Marketing Specialist (3-7 yrs)
App Marketing Specialist
We are looking for an experienced App Marketing Specialist.
This role will play an instrumental role as we seek to acquire new customers and increase bookings via our mobile platforms.
Experience: 3 Years to 7 Years
Job Location: Bangalore
Qualification: Any Graduate, with good verbal and written communication skills
Job Description:-
- The ideal candidate will have a demonstrated ability to create and execute effective acquisition strategies, launch new marketing programs, build relationships with networks and publishers, and optimize activities for return on investment and cost efficiency.
- The ideal candidate must have Mobile App marketing experience and PPC (Page Per Click) and B2C paid advertising.
- Establish, implement and measure the effectiveness of mobile app paid advertising initiatives to drive adoption and engagement of a mobile app.
- Responsible for conducting the advertising / marketing campaigns. Should also be responsible for Social Media Campaigns.
- Provide complete performance reporting and analysis on all mobile marketing campaigns and take relevant action on insights gained.
- Collaborate closely with technical, business, and support teams to manage simultaneous time sensitive projects.
- Demonstrated ability to create innovative new marketing programs and/or partnerships that generate results.
- Strong time management skills; ability to thrive in a fast paced environment, and to manage multiple, competing priorities simultaneously.
- Strong analytical skills; bias toward decision making based on data, and high proficiency with Excel and using it to configure, analyse, and present data.
- Excellent verbal and written communication skills with extreme attention to detail.
- Proven relevant work experience in mobile app marketing, mobile marketing, digital marketing, and/or display and search marketing is preferred.
- Proven track record of delivering customer acquisition growth and optimization across key metrics.
- Should be able to independently conceptualize and manage execution of App marketing campaigns and their various aspects, such as: email marketing, social media, PPC, etc in a holistic combination
- Should have excellent verbal and written communication skills
- Bachelor's Degree required.
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