Indiabulls - Head - Campaigns & Analytics (8-10 yrs)
Job Title : Head - Campaigns & Analytics
Reporting To : Group Head - Marketing
Job Description :
Responsibilities :
- Manage a team of campaign managers driving them to launch timely and effective direct communication campaigns
- Responsible for improvement in customer behavior metric of activation, usage, cross sell and retention
- Quantify the incremental revenue and customer behavior to operate under an agreed income parameter
- Continuously evaluate and experiment with different communication styles for improved efficiency
- Closely work with analytics team to understand and identify different customer segments and their influencing parameters for relevant and contextual communication
- Work with Research team to understand customer insights and their response to differential communication for continuous improvement
- Work with different business teams to identify their business objectives and support them with communication activities
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
