HR Recruiter at Ace Talent Consulting
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Inbound Marketing Role - Advertising Firm (2-6 yrs)
Responsibilities:
- Create Inbound Marketing Strategies to meet project goals.
- Build and manage a content calendar that is designed to attract a targeted audience (blog posts, whitepapers, eBooks, reports, webinars, info graphics, etc.).
- Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers).
- Continually look for new ways to generate leads and manage targeted list development.
- Create, run and optimize marketing automation and lead nurturing processes through email, content, and social channels.
- Project Manage and collaborate with internal teams and external partners to deliver project scopes on time and in budget.
- Social Media Community Management (Publishing, Monitoring, Engaging and Community Building).
- Continually track, monitor and optimize On and Off page SEO opportunities.
- Management of Paid Advertising budgets through Adwords and Social Advertising channels.
- Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers.
Educational Qualification:
- BA/BS degree or equivalent work experience.
Desired Skills/Experience Required:
- This role will suit a digital marketing manager with 2+ years experience and a background in content marketing, SEO, Social Media, Email Marketing, Google Analytics and PPC Management.
- As a Hubspot Partner, all our team is Inbound Certified and the successful candidate will be required to complete these certifications within 3 months of starting employment
- Past experience defining and executing Inbound Marketing Strategies
- Excellent communicator and creative thinker, with an ability to use data to inform all decisions.
- Proficiency in marketing automation and blogging software in order to generate traffic, convert visitors into leads, and then nurture them (using dynamic workflows) into converted customers.
- Hubspot Inbound Marketing Certification or equivalent experience
Bonus skills:
- Hubspot Inbound Marketing Certification or equivalent experience (Marketo, Eloqua etc), Google Analytics, Adwords Certified, Adroll, Wordstream, Adobe Creative Suite, Social Media Management / Publishing Tools (Sprout Social, Hootsuite).
- Specific experience in SEO, SEM, Social Media, Blogging, etc.
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
