ImpactGuru - Intern - Digital Marketing (0-1 yrs)
Job Responsibilities :
1. Develop Search Engine Marketing (SEM) programs for a fast-growing startup
2. Responsibility for planning and budgetary control of all digital marketing
3. Set and meet key performance indicators for digital campaigns
4. Execute targeted paid search, Email marketing, PPC campaigns with a heavy emphasis on Facebook
5. Track data and analytics to measure ROI and effectiveness of campaigns
6. Execute website analysis using a variety of analytics tools including Google Analytics.
7. Tracking conversion rates and making improvements to the website.
8. A/B test client and internal landing pages for optimal effectiveness
9. Ensure all products and campaigns are optimized for search
10. Analyze audience sentiment across social media network
11. Review new technologies and keep the company at the forefront of developments in digital marketing
1. Basic knowledge of Facebook ad targeting
2. Basic knowledge of website optimization, with a focus on landing page conversation and A/B testing
3. Basic knowledge of Google Analytics.