Senior HR Executive at Impact Guru
Views:28 Applications:16 Rec. Actions:Recruiter Actions:0
Impact Guru - Manager - Retention Marketing (2-8 yrs)
Position Title: Retention Marketing Manager
Reporting Manager: VP Marketing, Co-Founder(s)
Replacement/ New Position: New Position
Purpose of the role :
- Responsible for coordinating the loyalty and retention programs designed to win back, reward, and retain customers and clients.
Roles & Responsibilities :
- Own and drive the repeat revenues and LTVs for customers
- Design and execute retention campaigns for mobile web, apps, and web platforms
- Developing and managing the Retention Strategy to optimize Key Performance Indicators including customer lifetime values, retention/churn levels, and average revenue per player
- Responsible for segmentation of the customers based on their behaviour.
- Creation and implementation of an optimized daily/weekly/monthly campaign program tailoring communication to different customer segments identified through CRM tool.
- Work closely with Analytics and tech team for building required retention functionalities
- Generate and circulate the weekly monthly retention reports to various stakeholders
Professional Experiences :
- Should have experience in Planning, Handling & executing CRM campaigns with a deep understanding of customer lifecycle, purchase habits, loyalty, personalization, and analytics
- Should have prior experience in managing all channels of CRM including SMS, email, push/web notifications, direct mail, in-app and on-site
- Experience of working on Engagement tool, Mo Engage & Clever Tap
- Strong analytical and number crunching skills
- Strong communication skills.
- Preferably from an e-commerce background.
- Bachelor's degree in Digital Marketing, or related technical field, or equivalent practical experience. (mandatory)
Functional & Behavioural Competencies
- Analytical Skills
- Multiple stakeholder management
- Growth mind-set
- Entrepreneurial mind-set
- Ability to deliver in high pace environment
- Excellent communication
- Dynamic personality
What do we offer?
- Attractive salary & performance-linked bonuses
- Health Insurance benefits
- An opportunity to be in leadership position of a high-growth start-up
- Fun, casual & flexible work environment
- Entrepreneurial, forward looking, growth-driven & open work culture