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15/09 Shahbaz Kadri
Senior HR Executive at Impact Guru

Views:28 Applications:16 Rec. Actions:Recruiter Actions:0

Impact Guru - Manager - Retention Marketing (2-8 yrs)

Mumbai Job Code: 176689



Position Title: Retention Marketing Manager

Location: Mumbai.

Reporting Manager: VP Marketing, Co-Founder(s)

Replacement/ New Position: New Position

Purpose of the role : 

- Responsible for coordinating the loyalty and retention programs designed to win back, reward, and retain customers and clients.

Roles & Responsibilities : 

- Own and drive the repeat revenues and LTVs for customers

- Design and execute retention campaigns for mobile web, apps, and web platforms

- Developing and managing the Retention Strategy to optimize Key Performance Indicators including customer lifetime values, retention/churn levels, and average revenue per player

- Responsible for segmentation of the customers based on their behaviour.

- Creation and implementation of an optimized daily/weekly/monthly campaign program tailoring communication to different customer segments identified through CRM tool.

- Work closely with Analytics and tech team for building required retention functionalities

- Generate and circulate the weekly monthly retention reports to various stakeholders

Professional Experiences : 

- Should have experience in Planning, Handling & executing CRM campaigns with a deep understanding of customer lifecycle, purchase habits, loyalty, personalization, and analytics

- Should have prior experience in managing all channels of CRM including SMS, email, push/web notifications, direct mail, in-app and on-site

- Experience of working on Engagement tool, Mo Engage & Clever Tap

- Strong analytical and number crunching skills

- Strong communication skills.

- Preferably from an e-commerce background.


- Bachelor's degree in Digital Marketing, or related technical field, or equivalent practical experience. (mandatory)

Functional & Behavioural Competencies

- Analytical Skills

- Multiple stakeholder management

- Growth mind-set

- Entrepreneurial mind-set

- Ability to deliver in high pace environment

- Excellent communication

- Dynamic personality

What do we offer?

- Attractive salary & performance-linked bonuses

- Health Insurance benefits

- An opportunity to be in leadership position of a high-growth start-up

- Fun, casual & flexible work environment

- Entrepreneurial, forward looking, growth-driven & open work culture

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