Impact Guru - Manager - Retention (2-6 yrs)
- Own and drive the repeat revenues and LTVs for customers
- Design and execute retention campaigns for mobile web, apps, and web platforms
- Developing and managing the Retention Strategy to optimize Key Performance
- Indicators including customer lifetime values, retention/churn levels, and average revenue per player
- Responsible for segmentation of the customers based on their behavior.
- Creation and implementation of an optimized daily/weekly/monthly campaign program tailoring communication to different customer segments identified through CRM tool.
- Work closely with Analytics and tech team for building required retention functionalities
- Generate and circulate the weekly monthly retention reports to various stakeholders