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01/06 Shahbaz Kadri
Senior HR Executive at Impact Guru

Views:709 Applications:268 Rec. Actions:Recruiter Actions:37

Impact Guru - Content Editor (1-6 yrs)

Mumbai Job Code: 120316

Job description

Content Strategy:

- Work with the Digital Marketing team to create content strategy for our platform, social media and blogs.

- Write long and short-form articles for campaign/fundraising partnerships

- Assist nonprofit partners with campaign creation, video and content.

- Assist with content for social media posts and sponsored stories and manage all our social media channels: Facebook, Twitter, Instagram, YouTube

Website Content :

- Responsible for creating and maintaining website copy for all pages of the website. Further, ensure the copy and messaging on our website is uniform and adheres to our brand guidelines

- Content Marketing ; Optimization - Understand metatags, page description, key words. Social media sharing features - titles, descriptions and images.

Email Newsletters :

- Create newsletters and relevant content to engage our community of donors, users and subscribers with clear call to action.

- Write content for action oriented emails

Press /Media Relationships :

- Create a communication strategy for Impact Guru

- Draft stories and press releases to issue to the press and media agencies, consumer brands, tech platforms and other outlets

- Forge and maintaining strong media relations with mainstream and print publications, broadcast channels and online media, TV channels, radio, etc.

- End-to-end management of relationships with PR agencies

Other :

- Collaborate with marketing team to execute offline and online events as needed

Required Candidate profile

Requirements :

- 2+ years in copy-writing experience in Advertising / Community Building / Branding / Digital Agency (social sector experience a plus)

- Some full time work experience in-house with a PR firm or consumer brand managing media relations (strongly preferred)

- A degree in mass media, journalism or marketing

- Key media relationships across mediums - online, print, TV

- Excellent understanding of news flow and organizational structure in Media houses

- Proven track record in securing press in various mediums

- Hands on experience in end-to-end execution of a major communication campaign for a brand.

- Talent for idea generation, thoughtful brand communication, brand building, and image/buzz-building

- Ability to generate and analyse regular media trends and recommend strategies for improved exposure

- Excellent written and spoken communication skills in English and Hindi

- Excellent creative writing capabilities (Please share your past work / blog link). Being a blogger is a huge plus!

- Excellent interpersonal and presentation skills

- Creative self-starter who is comfortable with both taking initiative and working in teams

- Sincere passion to change the world

Role : Content Developer

Industry Type : NGO / Social Services / Regulators / Industry Associations

Functional Area : Journalism, Editing, Content

Employment Type : Full Time, Permanent

Role Category : Content Development

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