Hiring for PPC Analyst role for Mumbai location

Kindly, also go through the Company website www.imarticus.org to understand more about the us.

About Imarticus :

Imarticus Learning is a private education company that specializes in Investment Banking & Data Analytics education. Headquartered in Mumbai, Imarticus has classroom and online delivery capabilities across India at Mumbai, Bangalore, Chennai, Delhi, Pune, Hyderabad and Jaipur.

Imarticus Learning offers short courses in various domains in finance and analytics. Their finance courses include investment banking, corporate finance, while their analytics courses include courses such as SAS, and R programming.

Imarticus also offers online programs in both finance and analytics domains including courses in SAS, R Programming, Python, and Data Visualization. It also started its workshops in 2016 called Imarticus Management Development Programs, which are 2 day interactive sessions attended by senior management. These workshops normally have expert trainers that are industry recognized.

Responsibilities:

- Assisting on paid ad campaigns across search, display, social and retargeting networks by conducting extensive keyword research, analysis and testing of keyword performance

- Ensuring successful campaign execution managing bids and budgets to be able to meet the predefined KPI's.

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) Assist in the maintenance and monitoring of reports, budgets, campaign performance, ROI, and other metrics.

- Optimising campaigns across multiple channels to deliver the best return on investment

- Asseses content for marketing ads, campaigns and landing pages

- Test different value propositions and messages across different channels to find the best angle to introduce our product for each target group

- Build and run A/B tests across landing pages and the homepage

- Identify trends and insights, and optimize spend and performance based on the insights

- Brainstorm new and creative growth strategies

- Plan, execute, and measure experiments and conversion tests

REQUIREMENTS

- Qualified Performance Marketing Professional,

- Preferred to have 2-3 years experience in Campaign Execution on Google AdWord, FB Ad Manager

- A/B Testing and Data Analytics experience

- Strong oral and written communication skills

- Being curious and creative

- Being relentless in pursuit of growth

- Sound understanding of all facets of Digital 

- Sound understanding of Indian EdTech space

Minimum qualifications:

- Bachelor Degree in marketing, business or equivalent

- At least 2+ years of professional experience doing mainly PPC-advertising either in an agency or in-house

- Business fluency in English

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