Job Description

Job Summary

- Demonstrable experience in marketing together with the potential and attitude required to learn

- Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate

- Experience in setting up and optimizing Google Adwords campaigns and offline campaigns.

- Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets

- A sense of aesthetics and a love for great copy and witty communication

- Up-to-date with the latest trends and best practices in online marketing and measurement

Responsibilities and Duties

- Developing strategies and tactics to boost the company's reputation and drive qualified traffic

- Deploying successful marketing campaigns from ideation to execution

- Experimenting with various organic and paid acquisition channels

- Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door

- Deploy successful marketing campaigns and own their implementation from ideation to execution

- Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis

- Produce valuable and engaging content for our website and blog that attracts and converts our target groups

- Build strategic relationships and partner with key industry players, agencies and vendors

- Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely

- Oversee and approve marketing material, from website banners to hard copy brochures and case studies

- Measure and report on the performance of marketing campaigns, gain insight and assess against goals

- Analyze consumer behavior and adjust email and advertising campaigns accordingly

- Intimate understanding of traditional and emerging marketing channels.

- Excellent communication skills

- Ability to think creatively and indicatively.

- Budget-management skills and proficiency.

- Professional judgment and discretion that comes from years of experience in the field

Required Experience, Skills and Qualifications :

- MBA (Sales and marketing) is preferred.

- Positive attitude towards start up culture.

- Experience in Marketing /Sales background.

- Team management skills.

Job Type: Full-time

Salary : 3,00,000 to - 5,00,000 /month

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