Manager, Digital Marketing

Role : Digital Marketing Customer Acquisition: To create sustainable revenue growth for the business by acquiring new customers through Digital Media Buying.

Responsibilities :

Current Campaigns :

- Setup / Monitor Search (Paid & Organic), Social (Paid & Organic), Display, Native, Affiliates, Content Marketing, & other channels campaigns regularly, identify ways of optimizing and scaling up the campaigns, review conversions and player quality vis a vis Cost of Acquisition and take timely action to ensure the health of the portfolio.

- Provide all back end support required for the campaigns, i.e., creative, documentation, payments, information.

- Build relationships with your counterparts at the campaign properties to ensure an advantage over the competition in terms of rates and/or scale, information about market conditions and competitor moves.

New Channels :

- Research competition data and set up new channels in Search, Social, Display, Native, Affiliates, other channels.

- Research and Explore new channels to identify new sources of traffic.

- Establish contact, negotiate and close deals for partner managed channels.

- Manage internal and external stakeholders, where required.

- Set up, roll out, and test new sources of traffic/campaigns

Creatives :

- Detailed Creative & Communication Planning and Creating / managing Digital Assets.

Metrics :

- Own Digital Marketing Metrics, including CAC, Revenue, ROI.

- Manage Digital Marketing Analytics flow and assets.

- Maintain Detailed Reports.

Detailed Flow :

- Build, plan and implement the overall digital marketing strategy.

- Manage the strategy.

- Manage and train the rest of the team.

- Stay up to date with the latest technology and best practices.

- Manage and oversee various digital marketing channels.

- Measure ROI and KPIs.

- Prepare and manage digital marketing budget.

- Oversee all the company's social media accounts.

- Suggest activities for improving the quality of online content.

- Track and measure SEO and Google Analytics metrics and provide reports.

- Build an inbound marketing plan.

- Research and forecast future sales and performance trends.

- Lead, supervise and motivate members of the digital marketing team.

- Research competitors and provide suggestions for improvement.

- Keep abreast with industry and market trends and best practices.

Required experience :

- 2-4 years in Digital Marketing, preferably with Digital Agencies or eCommerce / Digital Brands.

- 2-4 years of experience as a Digital Marketing Manager.

- 2-4 years of experience in developing and implementing digital marketing strategies.

- Good knowledge of all different digital marketing channels.

- Good knowledge and experience with online marketing tools and best practices.

- 2-4 years of hands-on experience with SEO, Google Analytics and CRM software.

- Familiarity with web design.

- A sense of ownership and pride in your performance and its impact on the company's success.

- Critical thinker and problem-solving skills.

- Team player

- Good time-management skills

- Great interpersonal and communication skills

- Ideally a certified Digital Marketer

Send your updated resume along with the following details :

- Current Location :
- Preferred Location :
- Current Compensation :
- Expected Compensation :
- Notice Period :

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