Senior Executive - HR at India Infoline
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IIFL Finance - Content Manager (1-4 yrs)
Job Description : We are seeking an action-oriented Content Manager to develop content strategy aligned with short-term and long-term digital marketing campaigns, including but not limited to: Website Management, SEO, SEM, Online Advertising, PPC Campaigns. The Ideal candidate will create and implement the content strategy to gain new customers. The ideal candidate is both a self-motivated individual and a positive team player. The candidate must have:
- Proven work experience as a web content specialist
- Hands on experience with MS Office and WordPress
- Basic technical knowledge of HTML and publishing
- Knowledge of SEO and web traffic metrics
- Excellent writing skills in English
- Skills and experience in creative content writing
- Analytical mindset and critical thinking
- Good organizational and time-management skills
- Developing marketing strategies for digital content, such as creating email campaigns or social media posts.
- Writing blog posts, ebooks, articles, or other materials that are relevant to the company's products or services.
- Creating presentations to communicate new marketing strategies to other members of the team
- Provide creative ideas for content marketing
- Creating infographics to illustrate complex concepts in simple ways
- Conducting research on topics related to the company's products or services to create content for blogs, websites, and other marketing materials.
- External stakeholder management with content vendors; reviewing and proofreading content sourced from them.
- Writing creative copies for all digital campaigns
- Manage website content with respect to search engine optimization
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