HR Executive at IFAS Edutech Pvt Ltd
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IFAS Edutech - Campaign Manager (2-7 yrs)
Role : Campaign Manager
Responsibilities :
Paid Media Specialists will typically work within a larger digital marketing team and report directly to the marketing leader to ensure paid media strategies are aligned with overarching marketing goals. Their daily responsibilities may include:
- Developing, executing, and optimizing cutting-edge digital campaigns from conception to launch.
- Working cross-departmentally to align campaign strategies and goals across the organization
- Providing ongoing actionable insights into campaign performance to relevant stakeholders
- Defining, measuring, and evaluating relevant paid media KPIs
Building out media buys for various ad platforms and overseeing the day-to-day execution of paid media
- Overseeing and managing the overall budget for paid media
Conducting in-depth keyword and website research, ad grouping and audience targeting
- Maintaining knowledge of industry best practices and new technologies
- Manage Display network placement lists on Google Ads and through other contextual advertising platforms.
- Provide recommendations and execute strategies for keyword and audience opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.
- Provide oversight and manage new paid search and social media campaigns, ad groups, and accounts and aid in the creation of paid search marketing initiatives.
- Provide oversight, manage, and be able to generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
Working Days : Monday to Saturday (10 AM to 07 PM)
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