Director at Ideapoke Technologies Pvt Ltd
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Ideapoke - Senior Content Builder (2-6 yrs)
Background of this role :
A Cross-functional role to work closely with the Research personnel, SMEs and Marketing. This role will be crucial in ideating, building, and managing all the key materials, content artifacts, knowledge repositories, needed for multiple Marketing Campaigns. In short, a mix of Content building, Research & Marketing.
What do I get ?
- To be part of a fast-growing start-up in B2B SaaS space.
- Opportunity to learn directly by participating in key growth initiatives.
- Chance to contribute, create impact at organizational level.
- Practical learning on how start-ups/young organizations scale globally.
- Part of experienced, well qualified team who are hungry to achieve great heights.
What are the responsibilities ?
Build Marketing Artifacts :
- Publish digestible, differentiated, and incisive data-driven research content that combine Ideapoke value proposition with outside data sets.
- Design, Storyboard and present different collaterals including but not limited to client Pre-sales reports, Sample reports, Case studies, Account-based marketing (ABM), Event preparation collaterals.
- Representing data through compelling visuals/infographics
- Conduct Research: You will need to conduct in-depth research to enhance your content. This may also include identifying relevant topics, fact-checking, and analyzing sources to generate information.
- Develop ideas from and develop content - through blog posts, whitepapers, web and social media content, infographics. You must possess writing skills that can be utilized across multiple marketing channels.
- To actively participate in all marketing activity, put relevant ideas forward and work synonymously with Digital marketing and leadership teams.
Who should apply to this role ?
- You are from Consulting, or Innovation management, or Research, or Technical Content writing background. Other backgrounds are also welcome if you have relevant skillset.
- You are passionate, knowledgeable yet constantly hungry to learn about emerging technology and the wider innovation ecosystem and its impact on Ideapoke' s clients.
- You are looking for a dynamic career progression in a fast-growing SaaS organization (backed by leading investors from the valley) developing new products and services in an innovative space.
- You have a great interest in storyboarding content, reports and redefining how technology and market contents should be written.
- Leverage your creativity and creative freedom to come up with new content models and typesets.
What skills and experiences would I bring into this role?
- 2+ years of relevant (not mandatory) experience working with Marketing team in a fast-paced SaaS technology market/Consulting /Research firms
- Top-notch written and verbal communication skills is a must.
- Experience in one of these is must - building marketing collaterals, writing blogs, whitepapers, case studies, report building, video scripts.
- Proven background in the field of Science/Technology/Innovation
- Ability to write for social media is preferred.
- Solid experience with presentation tools like - MS Powerpoint, Prezi etc.