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28/10 Rahul Gera

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ICICI Bank - Studio Content Writer (5-8 yrs)

Mumbai Job Code: 96113

Studio Content Writer

Roles and Responsibility :

- Collaborate with product and marketing teams and ensure a steady flow of content creation that supports current and future needs.

- Ensure all content meets high-quality standards (Content Studio Communication Capsule) and meets the bank standards of corporate customer communication.

- Continually test content formats to determine the optimal approach for our audience.

- Research/evaluate keywords for future and existing online content and optimise for the highest searched terms.

- Evaluate and ensure effectiveness of the content. Measure, analyse and recommend steps to create more cohesive content.

- Provide weekly and monthly reports on content usage and recommend areas for improvement to increase usage and effectiveness.

Desired skills and experience :

- Preferred Bachelor's degree in Communication/Marketing.

- Relevant experience (5 to 8 years) in B2C content writing, process/change management and team management.

- Adept with developing and managing content for banking environment. Understanding of banking processes and transactions will be an advantage.

- Possess exemplary creative and persuasive writing, editing, and presentation skills.

- Ability to translate ideas and concepts into words that are clear, concise content tailored to specific audiences.

- Proven experience in working with various stakeholders and business teams to develop content. Strong interpersonal and teamwork skills in a diverse environment.

- Excellent verbal and written communication skills

- Proficient in MS Office applications like MS Word, MS Excel and MS PowerPoint

- Basic understanding on the functioning of retail banking and phone banking operations.

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