HR Manager at I Cap Financial Services
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I Cap Financial Services - Performance Marketing Specialist (1-5 yrs)
Paid Advertising Expertise :
- Proficiency in creating and managing paid advertising campaigns on platforms like Facebook Ads, Google Ads, etc.
- Experience with ad targeting, budgeting, and A/B testing.
Data Analysis and Optimization :
- Strong analytical skills to track, measure, and optimize campaign performance for maximum ROI.
- Familiarity with tools like Google Analytics and other marketing analytics platforms.
SEO Knowledge :
- Basic understanding of search engine optimization to optimize landing pages, ad copies, and website content for better visibility.
A/B Testing and Experimentation :
- Ability to conduct A/B tests to optimize ad creatives, landing pages, and campaign elements for better results.
Budget Management :
- Experience in managing advertising budgets efficiently to ensure cost-effective campaigns.
Conversion Rate Optimization (CRO) :
- Knowledge of CRO principles to enhance the user journey and maximize conversions.
