Position Overview : We are seeking a talented and creative Content writer to join our dynamic team. The ideal candidate will play a crucial role in developing engaging and high-quality content that aligns with our clients' goals and enhances their digital marketing strategies. The Content Writer will collaborate with cross-functional teams to produce compelling written materials for various online platforms.

Responsibilities :

1. Content Creation :

- Develop compelling and SEO-friendly content for websites, blogs, social media, and other digital platforms.

- Produce a variety of content types, including articles, blog posts, social media posts, whitepapers, case studies, and more.

2. Keyword Research :

- Conduct thorough keyword research to optimize content for search engines and improve organic visibility.

- Integrate targeted keywords strategically into content while maintaining natural readability.

3. Content Strategy :

- Collaborate with the marketing team to develop content strategies that align with client objectives and digital marketing campaigns.

- Stay updated on industry trends and incorporate relevant topics into content plans.

4. Editing and Proofreading :

- Ensure all content is grammatically correct, free of errors, and adheres to brand guidelines.

- Edit and proofread content produced by other team members when necessary.

5. Collaboration :

- Work closely with graphic designers, SEO specialists, and other team members to create cohesive and visually appealing content.

- Participate in brainstorming sessions to generate innovative ideas for content development.

6. Client Communication :

- Communicate effectively with clients & team members to understand their unique needs and incorporate feedback into content creation.

- Provide clients & team members with regular updates on content progress and performance.

7. Performance Analysis :

- Monitor and analyze the performance of content using relevant analytics tools.

- Make data-driven recommendations for optimizing and improving content strategies.

Qualifications :

- Bachelor's degree in English, Marketing, Communications, or a related field.

- Proven experience as a content writer, preferably in a digital marketing or agency environment.

- Strong writing and editing skills with a keen eye for detail.

- Knowledge of SEO & SMM best practices and the ability to incorporate SEO & SMM strategies into content.

- Familiarity with digital marketing trends and a passion for staying updated on industry developments.

- Excellent communication and collaboration skills.

- Proficiency in content management systems (CMS) and familiarity with social media platforms.