HR Executive at HSN Software Technologies
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HSN Software Technologies - Content Writer (0-1 yrs)
Position Overview : We are seeking a talented and creative Content writer to join our dynamic team. The ideal candidate will play a crucial role in developing engaging and high-quality content that aligns with our clients' goals and enhances their digital marketing strategies. The Content Writer will collaborate with cross-functional teams to produce compelling written materials for various online platforms.
Responsibilities :
1. Content Creation :
- Develop compelling and SEO-friendly content for websites, blogs, social media, and other digital platforms.
- Produce a variety of content types, including articles, blog posts, social media posts, whitepapers, case studies, and more.
2. Keyword Research :
- Conduct thorough keyword research to optimize content for search engines and improve organic visibility.
- Integrate targeted keywords strategically into content while maintaining natural readability.
3. Content Strategy :
- Collaborate with the marketing team to develop content strategies that align with client objectives and digital marketing campaigns.
- Stay updated on industry trends and incorporate relevant topics into content plans.
4. Editing and Proofreading :
- Ensure all content is grammatically correct, free of errors, and adheres to brand guidelines.
- Edit and proofread content produced by other team members when necessary.
5. Collaboration :
- Work closely with graphic designers, SEO specialists, and other team members to create cohesive and visually appealing content.
- Participate in brainstorming sessions to generate innovative ideas for content development.
6. Client Communication :
- Communicate effectively with clients & team members to understand their unique needs and incorporate feedback into content creation.
- Provide clients & team members with regular updates on content progress and performance.
7. Performance Analysis :
- Monitor and analyze the performance of content using relevant analytics tools.
- Make data-driven recommendations for optimizing and improving content strategies.
Qualifications :
- Bachelor's degree in English, Marketing, Communications, or a related field.
- Proven experience as a content writer, preferably in a digital marketing or agency environment.
- Strong writing and editing skills with a keen eye for detail.
- Knowledge of SEO & SMM best practices and the ability to incorporate SEO & SMM strategies into content.
- Familiarity with digital marketing trends and a passion for staying updated on industry developments.
- Excellent communication and collaboration skills.
- Proficiency in content management systems (CMS) and familiarity with social media platforms.