Senior Manager - Talent at HPS Lab Designs
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HPS Lab Designs - Search Engine Marketing Specialist (1-3 yrs)
The Search Engine Marketing (SEM) Specialist will manage all paid search campaigns, as well as other search and display marketing engines. Effectively manage the paid search budget in order to maximize ROI, drive traffic, and customers.
Responsibilities :
- Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
- Track, report, and analyze website analytics and PPC initiatives and campaigns
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
- Optimize copy and landing pages for paid search engine marketing campaigns
- Perform ongoing paid keyword discovery, expansion, and optimization
- Research and analyze competitor advertising links
Requirements :
- Proven SEM experience and success managing PPC campaigns
- Well-versed in performance marketing, conversion, and online customer acquisition
- Up-to-date with the latest trends and best practices in search engine marketing
- Experience with website analytics tools
- Strong analytical skills and experience generating SEM reports
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