HR - Executive at HOWL Digital
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HOWL - Executive - Performance Marketing (1-3 yrs)
Responsibilities :
- Create and execute a paid media marketing strategy and execution plan
- Develop and manage digital prospecting and remarketing campaigns
- Manage budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC
- Ensure successful planning, execution, and optimisation for key traffic, engagement and conversion KPIs via paid, organic and own media channels
- Identify and test new channels to continue to meet or exceed established critical metrics
- Work closely with the management to share funnel conversion improvement ideas, feedback and present results
- Work with Designers or/and Developers to optimise landing pages for optimum quality scores and create banners, etc for key data capture and optimisation of campaigns
- Work directly with marketing managers and heads to communicate results and opportunities within paid search and display efforts to the client.
- Remain updated with current industry trends while continually leveraging new tools and industry best practices to boost the efficiency of campaigns
- Prioritise across dozens of opportunities focusing on the most productive tasks
- Contribute to campaign performance reports, using data to tell stories, and provide actionable insights for team members as well as clients
Requirements :
1. You have a degree in Marketing, Business Administration or a related field
2. You have prior experience in a similar role as well as experience building effective multi-channel marketing strategies, including affiliate marketing, PPC, social media, and other digital channels
3. You have solid expertise in campaign and channel analysis and reporting, including Google Analytics experience
4. You possess excellent analytical skills and leverage data, metrics, analytics, and consumer behavior trends to drive actionable insights and recommendations
5. You are a highly goal-oriented individual and have excellent communication skills
6. You are open-minded, curious, and a strong problem solver
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
