HR Generalist at Hop Financial Solutions
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Hop Financial Solutions - Associate - Digital Marketing (1-2 yrs)
Email Marketing : Creating onboarding series, trigger emails, and lead nurturing through Mailchimp or other email marketing tools.
Social Media Marketing : Acquire, engage and retain audience through advertising, partnerships, and by producing platform-specific content.
Content Marketing : Using persuasive copywriting and storytelling to inform and educate prospective customers.
Psychology : Basic understanding of how to use psychological principles in marketing to improve conversions.
Analytics : Figure out insights from analytics tools like Google Analytics, Mixpanel, etc to improve the marketing funnel and create performance reports of various marketing campaigns under your purview.
SEO : A deep understanding of both on-page and off-page SEO, with extensive experience in high-quality link building.
Marketing Automation : A functional understanding of how to connect and automate different marketing channels using third-party tools like Zapier, IFTTT, etc.
Startups & SaaS- : prior exposure to the startup culture and understanding of SaaS economics like LTV, CAC, etc.
Technical (HTML, CSS) : A functional knowledge of HTML and CSS to carry out minor manipulations. Preferable but not essential.
WordPress- : functional understanding of how to create landing pages using WYSIWYG visual editors like Elementor.
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
