HR Manager at HiveSpace
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Hive Space - Executive - Digital Marketing (2-4 yrs)
Digital Marketing Executive
Digital Marketing Job Requirements and Responsibilities :
- To Plan and execute all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
- To Design, build, and maintain our social media presence.
- To Measure and report performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
- To Identify trends and insights and optimizes spend and performance based on the insights.
- Brainstorm new and creative growth strategies through digital marketing.
- Plan, execute, and measures experiments and conversion tests.
- Collaborate with internal teams to create landing pages and optimize user experience.
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Identify critical conversion points and drop off points and optimizes user funnels.
- Collaborate with agencies and other vendor partners.
- Evaluate emerging technologies.
- Provides thought leadership and perspective for adoption where appropriate
Digital Marketing Qualifications / Skills :
- Creating and maintaining client relationships
- Self-motivated yet customer-focused
- Proficient in marketing research and statistical analysis
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
Education, Experience, and Licensing Requirements :
- Bachelor's or master's degree in marketing or a related field
- Proven working experience in digital marketing, particularly within the industry
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
- Working knowledge of ad serving tools
- Experience in setting up and optimizing PPC campaigns on all major search engines
- Working knowledge of HTML, CSS, and JavaScript development and constraints
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
