HGS is looking for an experienced SEO executive to join the Digital Sourcing Experience Center (GSEC) as a consultant, in order to build and execute an effective SEO strategy, including on page and off page optimization.

Responsibilities:

- Perform extensive analysis of current keyword search engine rankings, and competitors' search engine rankings

- Prioritize and optimize keywords to attract target audience

- Monitor and analyze SEO statistics and traffic metrics data such as no. of touches, page visits, redirects, bounce rate, link popularity, location-wise traffic reports, etc from multiple analytics sources

- Review and analyze the site for areas that need to improved, deleted, or revised to attract and engage target audience & achieve desired growth rates for quality traffic

- Work on campaign & code optimization, landing page selection, improve site organic search results & overall account strategy

- On-page and off-page optimization of website and promote both offsite and onsite activities and interactions that build ranking, profile and traffic

- Diagnose technical SEO issues and resolve

- Should be able to independently handle SEO campaigns and work cross-departmentally to achieve goals and execute on tasks that are aligned with our overall strategy

- Market mapping and integrating best SEO practices for better page ranking and traffic

- Performing data analysis through Webmaster, Google Analytics, third-party SEO tools and identifying areas for improvement to achieve higher organic rankings

- Conduct mobile-friendly test for readability and usability problems on different web browsers and screen resolutions

- Develop Key Performance Indicators (KPIs) criteria for performance evaluation

- Work cooperatively with Technical & Operations Team to achieve optimal results

- Maintain and share regular (weekly, monthly, quarterly, annual) reporting

Requirements:

KEY SKILLS

- Link Building

- On page and off page SEO content optimization

- Proven hands-on experience with SEO tools

- Good command over Google Analytics and Google Webmaster tools

- SEO writing experience

- Proficiency in MS Excel

- Excellent Communication (written & verbal), analytical and presentation skills

- Should be a Graduate (any stream)

- Hands-on experience with all aspects of SEO

- Keep informed on internet marketing industry trends, SEO Best Practices, Social media and Google algorithm updates

- Excellent project management skills. Working knowledge of HTML, CSS, and JavaScript development and constraints

- Quick-thinking, proactive and independently owns SEO performance

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