Senior Manager - Talent Acquisition at HGS
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Hinduja Global Solutions - Manager/Expert - Performance Marketing & Client Servicing (6-8 yrs)
Manager - Performance Marketing Expert and client servicing(Digital Marketing)
- We need candidates from Agency background only.
- Preferably Female Candidates.
JOB BRIEF :
- We are looking for a performance marketing expert to manage all the digital paid media marketing activities. The candidate will be responsible for creating and implementing digital paid media initiatives across various online advertising avenues.
- Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid media campaigns
- Track, report, and analyze website analytics and PPC initiatives and campaigns
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
- Optimize copy and landing pages for all online advertising campaigns
- Perform ongoing changes in order to expand the campaign reach and subsequently optimize the overall performance
- Research and analyze competitor advertising links
- Proven performance marketing experience and success managing campaigns across various online advertising platforms
- Well-versed in performance marketing, conversion, and online customer acquisition
- Up-to-date with the latest trends and best practices in digital advertising landscape
- In-depth experience with bid management and other campaign management tools
- Experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
- Strong analytical skills and experience in analyzing and generating insightful performance reports
- Familiarity with A/B and multivariate experiments