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26/03 Akshi Bhagat
Senior Manager - Talent Acquisition at HGS

Views:49 Applications:19 Rec. Actions:Recruiter Actions:4

Hinduja Global Solutions - Manager/Expert - Performance Marketing & Client Servicing (6-8 yrs)

Mumbai Job Code: 116275

Manager - Performance Marketing Expert and client servicing(Digital Marketing)


- We need candidates from Agency background only.

- Preferably Female Candidates.

JOB BRIEF :

- We are looking for a performance marketing expert to manage all the digital paid media marketing activities. The candidate will be responsible for creating and implementing digital paid media initiatives across various online advertising avenues.

RESPONSIBILITIES :

- Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid media campaigns

- Track, report, and analyze website analytics and PPC initiatives and campaigns

- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies

- Optimize copy and landing pages for all online advertising campaigns

- Perform ongoing changes in order to expand the campaign reach and subsequently optimize the overall performance

- Research and analyze competitor advertising links

REQUIREMENTS :

- Proven performance marketing experience and success managing campaigns across various online advertising platforms

- Well-versed in performance marketing, conversion, and online customer acquisition

- Up-to-date with the latest trends and best practices in digital advertising landscape

- In-depth experience with bid management and other campaign management tools

- Experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)

- Strong analytical skills and experience in analyzing and generating insightful performance reports

- Familiarity with A/B and multivariate experiments

- Very basic level knowledge of HTML, CSS, and JavaScript will be preferred

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