HighRadius - Digital Marketing Role - Paid Campaigns (4-7 yrs)
Digital Marketing
Experience: 4 to 7 years
Qualification: Any graduate.
Job Requirements
To strategize & implement pay-for-click (PPC), paid search campaigns across platforms.
- Paid Campaigns: Develop, implement and optimize paid campaigns on Google AdWords, Bing AdCenter, Facebook, Linkedin, other remarketing programs and the ability to lead others in these tasks.
- Keyword generation: Conduct keyword research using online tools, competitive research and analysis for keyword expansion and traffic growth.
- Campaign execution: performance optimization, ad testing and campaign design.
- Campaign performance reporting: Break down quality, volume and financial metrics to determine the success of each campaign and make recommendations where needed.
- Experience Google Analytics, Conversion optimizer, SEO tools such as Moz, SEMrush, SPYFU etc.
- Working experience with all tools and software mentioned above
- Data driven and strong analytical skills.
- Good working knowledge with excel reporting and analytics
About HighRadius :
HighRadius is a Gartner Cool Vendor and the fastest growing product company in credit-to-cash SaaS and automates processing of over $500 billion in receivables for Fortune 1000 companies including adidas, P&G, Starbucks, Danone, Reckitt Benckiser, Johnson & Johnson, Sony, Intel and Discovery Communications. Founded in 2006 in Houston by enterprise technology veteran and IIT-alumnus, Sashi Narahari, we are the first Fintech to have partnered with a top US bank (Bank of America Merill Lynch) to deliver straight-through order-to-cash process automation.
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