HR Executive at High Street Essentials Pvt Ltd
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High Street Essentials - Manager - Digital Marketing (3-4 yrs)
Role Objective : Experienced digital marketer, with predominant experience in running ads on Facebook. Experience with Google is nice to have. Must have in-depth knowledge of optimising and running ads at scale (spends above 50L to 1 Cr per month).
- Candidate will be expected to develop strategies, monitor and optimise campaign performance daily, leading to quality conversions.
Key Responsibilities :
- Perform daily account reviews of Facebook's ad account as well as other platforms
- Improve Ad Quality Score, CTR Conversions
- Provide creative inputs based on based performing campaigns
- Provide creative copy suggestions and ad templates
- Responsible for coordinating various online marketing initiatives running across various platforms
- Generate weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives
Candidature :
- 3-4+ years of experience in a similar role.
- Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools
- Experience running ads in International Markets is a huge bonus.
- Strong analytical skills, ability to distil insights & propose relevant recommendations.
- Candidate should be creative and come up with innovative ideas to promote campaigns
