Brief job description :

- Act as a brand custodian for the given project locations.

- Device brand/project/destination strategies to maximize profitable sales for each customer segment, identify new growth opportunities and enhance customer satisfaction.

- Play an integral role in conceptualizing, planning, and activating product launches, phase-launches, go-to-market strategies, and targeted activations supported by other marketing/non-marketing functions.

- Understand the various marketing and sales opportunities for activations and on-ground promotions across various projects, and plan timely and effective activations.

- Work closely with marketing program leaders and vertical stakeholders for achieving the revenue goals.

- Review and manage the project sites regularly and always ensure outstanding brand and customer experience.

- Research and evaluate various competitors, forums, techniques, and technologies to understand new innovations and best practices which can be translated into new experiences for real-estate.

- Monitor and report up the line on plans, progress, and outcomes on a daily, weekly, monthly basis.

- Coordinate with the sales team for marketing support.

- Coordinate the design and production of marketing material.

- Identify and develop relationships with vendors & suppliers.

Skills :

- Knows or has education to apply basic marketing mix concepts (e.g., brand positioning, brand architecture, competitive assessment, marketing objectives/strategies and customer segmentation).

- Experience in consumer understanding, competition survey, future development in addition to tactical changes in existing plans.

- Ability to work in a fast-paced environment.

Educational/professional qualification required :

- Graduate or MBA Marketing

- 7 to 10 years of in marketing field