Key Functional Areas of Responsibility:

- Deep Expertise Google Ads (Search, Display, Remarketing, Dynamic etc) planning and execution

- Expertise in Facebook Ads planning and execution

- Good understanding of web analytics & must have worked on monthly targets.

- Continuously identify and implement strategies to lower Cost per lead

- Continuously identify new targeting segments with buying high intent helping in sales conversion

- Setting, managing and optimizing campaigns performance on daily basis for Google Ad, Facebook, LinkedIn, native ads and other platforms.

- Keyword research, budget allocation, landing page Creation, CPC management, review metrics on google analytics

- Gather insights from multiple data sources (e.g. CRM, Operations team etc.) and make informed decisions to improve performance of search campaigns.

- Provide Creative copy & graphical suggestions based on PPC concepts, latest trends & techniques, to achieve the targets.

- Monitor & Keep track of campaign performance through analysis of data & input from Operation team and optimize & make campaigns ROI - driven

- Co-ordinate & Work Closely with other team members e.g. Graphics, ops, MIS & Development team etc. to meet your goals / achieve targets.

- Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere.

- Keep pace with search engine and PPC industry trends and developments.

- Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with business goals.

- Generate daily, weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives

- Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools.

Soft Skills:

- Excellent communication skills (verbal, and written)

- High levels of integrity, proactiveness, self-starter, and self-motivated

- Passion for Search and Digital Marketing.

- Outstanding ability to think creatively and identify and resolve problems.

- Attention to detail and the ability to effectively work in a deadline driven atmosphere

- Curiosity and willingness to multitask and learn new areas of digital marketing

- Ability to clearly and effectively articulate thoughts and points.

- Excellent analytical, organizational, project management and time management skills.

- Proactive, flexible, hardworking, have great attitude, always ready to learn

Experience & Qualification:

- 7-8 years- Experience in Search Engine Marketing (SEM) and Facebook Ad Marketing

- Proficiency in MS Excel, PowerPoint, and Word.

- Google Ad certification a plus.

- Bachelors/Master's degree preferred

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