- Join HealthPlix, India's fastest growing Health-Tech Company recognised by NASSCOM among the top - League of 10- companies 2021. We are looking for an experienced copywriter with excellent writing skills to join our team as a full-time, in-house copywriter. As a member of the communications team, you will write clear and concise copy for a variety of projects (including ads, website, blog and social media), working closely with the products and design teams to brainstorm ideas, create concepts, and develop messaging - Yes, everything exciting! You will be required to understand our industry, products/services, branding, and marketing goals. Your words will inform and engage target audiences. Our ideal candidate is a team-spirited, skilled writer with an eye for detail.

- If you can grasp project requirements quickly and offer valuable insight, we would like to meet you.

Responsibilities for Copywriter : 

- Write copy for a variety of projects including product, marketing campaigns, web, social, and blogs

- Have a flair for social media and writing storytelling style video scripts

- Edit and proof work to ensure high editorial standards are met across all content outputs

- Collaborate with creative, product, and marketing to assess project needs and help with messaging

- Implement brand guidelines in content

- See projects through the whole creative lifestyle, from inception to deployment

- Conducting thorough research

- Write clear, attractive copy with a distinct voice

- Write original copy and edit content for a range of corporate marketing and communications materials

- Interpret creative direction and adapt points from creative briefs into persuasive copy concepts

- Simultaneously manage multiple projects with short deadlines

- Collaborate with designers, marketers, CRM and other professionals on large- and small-scale marketing projects (e.g. email campaigns and landing pages)

- Use SEO principles to maximize copy's reach

- Source images and other content

- Continually raise the bar on creativity, writing fresh copy that connects with the desired audience and drives action

- Revise copy based on internal and client feedback/direction

Qualifications for Copywriter : 

- Bachelor's degree in English, Journalism, Marketing, or Communications

- 2-4 years experience in copywriting

- Proven track record of generating high-performing copies for campaigns

- Experience with SEO and performance marketing

- Knowledge of how to optimize copies for best performance

- Strong creative thinking skills and ability to think conceptually

- Strong research skills

- Ability to work independently and with a team to meet deadlines

- Excellent writing, editing, and proofreading skills with a diligent eye for detail, language, flow, and grammar

- Proven ability to demonstrate brand voice

- Knowledge of Microsoft Office and Google Suite, etc.

- Strong attention to detail

- Collaborative spirit

- Excellent time-management, organizational skills and multitasking ability

Preferred Qualifications : 

- Content marketing experience a plus

- Worked with healthcare companies in previous roles and has a knowledge of doctor/patient target audience

- Proofreading experience and familiarity with standard style guides a plus

- Experience working with content management systems, WordPress, etc.

- A keen eye for detail and appreciation of great design

- Learning attitude

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